Tidying up exercise on Salford’s roundel described in the corporate guidelines. The supporting text around the Lion (in a pose called rampant)) has been made bolder, larger and simpler, whilst also removing some ornamentation. Like the simplicity of just one lion. A strong character in a dynamic pose free of distractions alludes to the history suggested by a coat of arms, without labouring the point. The circular shape is a strong mark when done with simply and with confidence. Was reminded me of the Midland Bank Griffin
The wordmark is in sentence case and set in Frutiger, which adds a light touch to the overall mark. Also nice to see the university happy to be have a less formal feel rather than the more common uppercase.
A calming and fresh choice of green for the wordmark, contrasting nicely with the burgundy of the lion.