Strangely disparate logo. The illustrative part seems to function independently of the typography.

On first glance the illustration is suggestive of the famous double helix of DNA , but this is refuted here. Instead it is more mundanely signifying the coming together and intertwining of the UNiversity’s aims and outlooks. As such it’s less specific and also less interesting.

The typography looks like a combination of Kabel and Gill Sans. The ends of the diagonals on the K and V are finished square, like Kabel, whilst the letter U has no spur in common with Gill Sans. It is very widely spaced, giving an almost art deco air. It reminded me of a less successful version of the Leeds University logo.

The simplicity of the typography perhaps needs a correspondingly strong pictorial element, which the ribbons don’t quite provide.