I couldn’t see anything in the guidelines explaining what the graphic element of this logo is all about. It looks like a scribbled starburst – perhaps signifying energy and dynamism in that oblique and abstract way that logos often claim to.
It certainly is lively and bold and as such a good a mark as any. More problematic for me is the combination of a Garamond-esque Uppercase ‘Solent’ in between some Gills Sans-ish ‘Southampton’ and “University’. The larger serifed S jars against the clean and confident nature of the rest of the logo. Strangely the uppercase serif seems a timid conservative choice in an otherwise sprightly idea.
Interesting use of Clerkenwell Regular – with a very curious extended serif of the descender of the lowercase p.
The wordmark reminds me of the Guardian identity with the different tints knocking back certain words, though it’s a good solution to a problem of differentiation that many former polytechnics face. The location and name are grouped and University is emphasised.
I like the modern and solid feel of the typeface, and the intention seems to be to take a lot of care with how the logo is used, as evidenced by the extensive guidelines were there is a lot of guidance on how to implement the university’s messages and tone of voice.
The font seems to be Standard CT Extra Bold. It’s a chunky Helvetica lookalike, that is pretty compressed and solid.
The overall effect is a very confident,perhaps strident exclamation of the University, it’s location and it’s name. Such a dense block of type is offset a little by the stylised heraldic lion, taken from the coat of arms of Simon de Montfont. The choice of an all uppercase treatment also neatly sidesteps any confusion about the proper capitalisation of de Montfort.
Ultimately, the overall effect is of a no-nonsense and confident approach, eschewing more restrained and traditional approaches.
The combination of the differing word order systems of English and Welsh is used to create a word-mark with top – bottom symmetry. Both languages are rendered in a typeface that seems to be a combination inscriptional/sans-serif, that also manages to suggest calligraphy. The subtle curves on the strokes and the different sizes of the letters create a craft-like effect that seems to be a nod to the celtic roots of Wales, similar in feel to that used on the Wales Millenium Centre The simple placement of rectangles above each other, in effect combines two logos, and they are brought together by the muted red.
The name UCLAN seems at little cumbersome, but since UCL is taken I guess it makes sense.
A pretty figurative approach is taken on the rendering of the roses, instead of a the more abstract approach often taken by the newer universities. It’s difficult to see past the red rose as a symbol to use when talking about Lancashire since it is so strongly associated with the county. Unsure why there are two. Whilst they sit tidily enough, the placement of the roses and foliage doesn’t seem to add any great sense of tension or balance in the logo. A little bit of Pareidolia has the user vaguley aware of pair of eyes looking out. In fact the pair of red eyes put me in mind of an L S Lowry painting – The Man with the Red Eyes. I think this might be a bit of a reach , but an interesting association nevertheless.
The font looks similar to Frutiger. A legible choice, though used very plainly all in lowercase, giving it a strange, passive voice.
Vaguely reminiscent of a bio hazard sign, this logo is described in the identity toolkit as a link symbol, it is explained thus –
bq. The Link is made up of three connected Cs, which stand for Canterbury Christ Church. It also signifies the three core activities of the University: teaching, research, and administration.
Again, the detailed toolkit tells us that the Typeface is Humanist 777 by Adiran Frutiger.
The combination of these two things make this logo fairly typical of a new university style. The slightly generic symbol and sans-serif combination makes for a mildly antiseptic logo, though it needs to said the long name makes it a challenge to be compact. Trading personality in this way makes it difficult to imagine any real affection for the logo, instead pursuing a low risk strategy.
A development from the original design by Franks and Franks, this identity treads the familar path of university logos by a using an inscriptional serif font to boldly declare the location, allied with a plainly drawn illustrative shield.
The sharp serifs on the uppercase text provide some interest in the generous whitespace. Separated from the crest in what seems to be the modern way, by a thin vertical stroke.
The shield itself is a traditional feeling illustration of a swan, alluding, one presumes, to the motto of the university: – “Flying on our own wings”.
The upward pointing chevron suggests a tower, maybe an open book,a roof, as well as the more obvious arrow suggesting the upward progress of the graduate.
It’s both a strength and a weakness of such a simple shape that the associations come thick and fast but lack some specificity.
Solid uppercase serif is more in line with the traditional expectations of a university, whilst the cheltenham and gloucester text seems a bit of an afterthought. Looking like Gill Sans, it’s at least discrete and is colour matched with the chevron.
Ultimately, despite the modern element it ends up being quite a conservative logo by virtue of it’s minimalism.
Suprising to find out that Befordshire University is a recently created organisation and not born out the creation of many Polytechnics in the sixties. The logo looks like it has a very clear lineage to that era with it clean abstraction of the letter U and B. It also put me in mind of tulips, though I’m not sure that Bedfordshire has any particular association with them.
Whilst being a strong graphic device, the tulips are not well complimented by the light sans serif font that sits passively next to it.The tulips overpower the text and in the proportions used I can’t help thinking that placing the text beneath the image would have integrated things better. It’s maybe even a little too cool for a University, no matter how go-ahead and exciting; I could easily imagine it as a software developers logo, or on a club night flyer. Interesting basic shapes to build edesigns on though.
A strong band of red with the Stafford Knot reversed out. I have to confess it reminded me of a pretzel, but as a decorative and slightly abstract shape to provide a focus for the logo it works well. It’s good to see that the university has subtly made the most of this link to the location.
The typography is simple, strong, and by necessity for such a long name, tightly spaced. I particularly like the slightly lighter weight of ‘university’ and they the length of staffordshire has been turned into a virtue, and used to integrate with the red stripe. It anchors the whole thing well.