A search of logos with wings turns up a pretty wide variety, but not many universities. Apparently a Griffin wing, this treatment is angular and sanitised and along with the silver and blue gives it a feel of a generic corporate entity. I think the wing has been abstracted so much it doesn’t really read convincingly as a wing.
The serif typeface chosen to ccompliment the graphic is a solid enough uppercase but doesn’t support the graphic as much as fight against it. I think a slab serif might have worked more sympathetically here.
I couldn’t see anything in the guidelines explaining what the graphic element of this logo is all about. It looks like a scribbled starburst – perhaps signifying energy and dynamism in that oblique and abstract way that logos often claim to.
It certainly is lively and bold and as such a good a mark as any. More problematic for me is the combination of a Garamond-esque Uppercase ‘Solent’ in between some Gills Sans-ish ‘Southampton’ and “University’. The larger serifed S jars against the clean and confident nature of the rest of the logo. Strangely the uppercase serif seems a timid conservative choice in an otherwise sprightly idea.
Interesting use of Clerkenwell Regular – with a very curious extended serif of the descender of the lowercase p.
The wordmark reminds me of the Guardian identity with the different tints knocking back certain words, though it’s a good solution to a problem of differentiation that many former polytechnics face. The location and name are grouped and University is emphasised.
I like the modern and solid feel of the typeface, and the intention seems to be to take a lot of care with how the logo is used, as evidenced by the extensive guidelines were there is a lot of guidance on how to implement the university’s messages and tone of voice.
With a solid base underpinned by authority and heritage, they can be free to express their creativity and innovative nature.
From the development of the existing brand that has been undertaken by Neville Brody’s research studios.
The rollout of the new brand hasn’t made it to the main site at the time of writing, but the changes aren’t huge. With such a big reputation the RCA doesn’t need to try too hard with it’s identity, instead using it’s visual capital simply. A nicely drawn crest and some modern serifs is a pretty neutral understated treatmment that says ‘we are the Royal College, and we don’t need to shout about it’.
The use of an ornate rendering of a compass style pattern makes reference to the thing that Grennwich (the place) is most famous for – GMT. Drawing on the local resource in this way lets the relatively modern university align itself with the ricjh history of the place.
The Typography is neatly executed upper case reminiscent of more established universities. The lower case ‘of’ provided a nice linkage with the ornate compass face, which makes the the text around the circumference pretty redundant.
A shape that reminds me of pictures of an eclipse combined with curious shaped serifs on a three letter abbreviation which puts me in mind of a nineties Corporate Document Wallet and a profitable but dull business.
The aforementioned serifs are very exaggerrated in what seems to be an attempt to give a modern, dyanmic feel to the text but doesn’t really work for me. The nicest part of the whole wordmark is the simple Glasgow Caledonian University text. I think it works in contrast to the unresolved other elements of the logo.
Strangely, the logo works much better on the website where all the elements are more unified by being on the same line.
Not entirely sure which is the definitive logo, since I’ve seen a a few variations in colour in print and on the web.In a similar fashion to the university of Nottingham, an iconic building associated with the locality has been chosen and drawn in a simple style. It provides a solid counterpoint to the very traditional, almost formulaic uppercase serif chosen here.
Abbreviated to UWS, it is a simple little mark with a pleasantly oversized S. The inscriptional uppercase treatment of the full institution name adds a little touch of sharpness to contrast with the nice curves of the S, and also includes an echo with the italicised ‘of’ having the ‘f’ drop down nicely.
A development from the original design by Franks and Franks, this identity treads the familar path of university logos by a using an inscriptional serif font to boldly declare the location, allied with a plainly drawn illustrative shield.
The sharp serifs on the uppercase text provide some interest in the generous whitespace. Separated from the crest in what seems to be the modern way, by a thin vertical stroke.
The shield itself is a traditional feeling illustration of a swan, alluding, one presumes, to the motto of the university: – “Flying on our own wings”.
The upward pointing chevron suggests a tower, maybe an open book,a roof, as well as the more obvious arrow suggesting the upward progress of the graduate.
It’s both a strength and a weakness of such a simple shape that the associations come thick and fast but lack some specificity.
Solid uppercase serif is more in line with the traditional expectations of a university, whilst the cheltenham and gloucester text seems a bit of an afterthought. Looking like Gill Sans, it’s at least discrete and is colour matched with the chevron.
Ultimately, despite the modern element it ends up being quite a conservative logo by virtue of it’s minimalism.